The Entrepreneur’s Playbook: More than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business

Book Title The Entrepreneur’s Playbook
Author Name Leonard Green, Paul Brown
Publishing house AMACOM; First edition
Country – city USA
Date of issue 2017
Number of pages 224

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Description Books

This post is also available in: ar العربية (Arabic)


Discover the best ideas to make your venture go in The Entrepreneur’s Playbook, stocked with Len Green’s secret tactics and counterintuitive business concepts based on his popular Ultimate Entrepreneurship course. Recognize sure-bet opportunities, find funding, get to market, and take smart risks. Bonus: dozens of exercises to submit online for feedback.

About the Book

When failure is not an option. Big new ideas rarely make great businesses . . . Laboring on a business plan can be a waste of time . . . You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world’s best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.

Based on his popular Ultimate Entrepreneurship course, the book explains how to: Locate sure-bet opportunities for improving products * Get serious about positioning, distributing, and licensing * Find funding * Take calculated risks and minimize failure * And much more. The Entrepreneur’s Playbook allows you to become a virtual student: dozens of exercises (which you can submit online for feedback) and hundreds of examples make the learning stick. Why stumble your way to possible failure when you can tap into the best ideas for making your venture work.

This post is also available in: ar العربية (Arabic)

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