Gerald Zaltman is an emeritus professor at the Harvard Business School, and a former member of the Executive Committee of Harvard University's Mind, Brain, and Behavior Interfaculty Initiative. Zaltman pioneered the use of tools and insights from cognitive neuroscience, art therapy, and linguistics to understand subconscious customer thoughts and feelings.
Gerald Zaltman
جيرالد زالتمان
gerald-zaltman
Gerald Zaltman is an emeritus professor at the Harvard Business School, and a former member of the Executive Committee of Harvard University's Mind, Brain, and Behavior Interfaculty Initiative. Zaltman pioneered the use of tools and insights from cognitive neuroscience, art thera…