| About the Author |
Raj Raghunathan, Ph.D., is Professor at the University of Texas McCombs School of Business, where he relies on themes from psychology, behavioral sciences, decision theory and marketing to explain consumption behavior. He serves on the editorial board of Journal of Consumer Research, Journal of Marketing, and Journal of Consumer Psychology. He is also one of the fourteen faculty members of Whole Foods founder John Mackey’s Academy of Conscious Leadership.
Marshall Goldsmith is one of the world’s leading executive coaches and the New York Times bestselling author of many books, including What Got You Here Won’t Get You There, Mojo, and Triggers. He received his Ph.D. from the UCLA Anderson School of Management. In his coaching practice, Goldsmith has advised more than 150 major CEOs and their management teams. He and his wife live in Nashville, Tennessee.
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