‘Your definitive guide to separating medical facts from online fiction.’ Adam Kay, author of This is Going to Hurt
‘This superb book is an essential guide to the wild world of internet health.’ Chris van Tulleken, author of Ultra-Processed People
With long waits for treatment and fewer face‑to‑face GP appointments, influencers have stepped into the breach. From doctors promoting untested therapies to celebrities selling solutions, these self-styled experts radiate wellness and guarantee results.
Exploring the transformation of a healthcare system driven by online trends, Dr Deborah Cohen reveals the truth behind Ozempic influencers, AI-powered diagnoses, ‘preventative’ screening and Instagram’s favourite wearable tech.
Bad Influence is about the commodification of health in an age of anxiety and why we can no longer distinguish medicine from marketing.
| Publisher | Oneworld: The British Bridge Between Intellectual Depth and the Magic of Storytelling |
| Author | Dr Deborah Cohen |
| Country | United Kingdom |
| Publication Date | 05/03/2026 |
| Pages | 384 |
| Edition | first |
| Size | 14.53 x 2.34 x 21.67 cm |
| About the Author | Dr Deborah Cohen is an award-winning broadcaster, journalist and editor, who has worked across mainstream and academic print, digital, TV and radio. Previously Science Editor for ITV News and Health Correspondent for BBC Newsnight, |
| Publisher Address | info@oneworld-publications.com |
| ISBN | 9780861549887 |
