The Alternative for Germany (AfD) party is Germany’s first digital propaganda party. Over the years, it has built a sophisticated media apparatus. It has long since broken down the walls of its closed media bubble to establish itself in the mainstream of society. Its goal: cultural hegemony and political power.
Communications expert Johannes Helge analyzes and explains the far-right party’s “propaganda 4.0.” He shows how the party relies not only on digital media but also on direct contact with people at the local level, and what democratic forces can do about it. Winfried Kretschmann says:
“The book delves into the details of everyday reality, revealing the AfD’s strategy with precision and clarity.”
| Publisher | Dietz Publishing House.. A Century and a Half of Political Publishing and Intellectual Debate |
| Author | Johannes Helge |
| Country | Germany |
| Publication Date | 16/09/2026 |
| Pages | 184 |
| Edition | first |
| Size | 14.53 x 2.34 x 21.67 cm |
| About the Author | Born in 1985, he holds a PhD in political science and is an independent political and media consultant. He advises politicians, institutions, and companies. He regularly appears as a media expert (including in Tagesthemener and Deutschlandfunk). He studied at several institutions, including the London School of Economics. His most recent publication with Dietz is the book "Platform Europe" (2019). |
| Publisher Address | info@dietz-verlag.de |
| ISBN | ISBN 978-3-8012-0726-7 |
