An international business expert helps you understand and navigate cultural differences in this “brilliant guide to what all business leaders need to know now” (Marshall Goldsmith, author of the international New York Times bestseller What Got You Here Won't Get You There).When it comes to communication styles, Americans start any negative conversation with three nice comments; As for the French, Dutch, Israelis and Germans, they get straight to the point. While the people of Latin America and Asia cling to hierarchy; Scandinavians believe that the best manager is one of them all. It is not surprising, then, that confusion reigns when they try to talk to each other.In The Culture Map, INSEAD professor Erin Mayer gives you a guide into this delicate, and sometimes risky, field, where people from very different backgrounds are expected to work together harmoniously. Mayer offers a field-tested model for understanding how cultural differences impact international business, combining an intelligent analytical framework with practical, actionable advice.
Culture map
خريطة الثقافة
Not Translated
Bibliographic Data
| Author | |
|---|---|
| Publisher | Basic VentureWebsite |
| Country | أمريكا |
| Primary Category | Languages and Literature |
| Published | 2026 |
| Language | English (EN) |
| Pages | 287 pages |
| Edition | first |
| Dimensions | 6.3 x 1.4 x 9.3 inches |
| ISBN | 139781610392501 |
| Translation | Not Translated |
About Erin Mayer
**Erin Mayer** is a professor at INSEAD, one of the world's leading international business schools. Her work focuses on how the most successful global leaders navigate the complexities of cultural differences in a multicultural environment. Her residency and work in Africa, Europe, and the United States motivated her to study communication patterns and business systems around the world. Its framework enables international executives to identify their leadership preferences and compare their styles with management styles in other cultures.
