The bestselling author of For Culture reveals how organizational culture really works—and how you can harness its power to lead your team to success.
Are you wondering why your organization can't achieve its full potential? Why do great new employees fail to thrive? Or why a well-thought-out company mission statement doesn't impact your bottom line? To solve these and other puzzles, you must first understand your organization's culture.An organization's culture is the determining factor in its success or failure, more than employees, resources and strategy. But most leaders have a superficial or incomplete understanding of what organizational culture is and how it works, and few know how to leverage it to strengthen their teams.In this groundbreaking book, bestselling researcher Marcus Collins reveals how to understand and improve an organization's culture. He emphasizes that the organization's culture is the scenes that enable the company's facade to flourish. Drawing on his academic experience and decades of corporate work, Collins shows leaders how to improve their organization's culture to help their teams grow and their employees thrive.Fertile Soil is an essential guide to fostering a thriving culture and leading a successful organization, packed with advice on everything from selecting the right employees to managing organizational transformation.
