Il fallimento non esiste. Dall'Italia alla Silicon Valley: sbagliare, ricominciare e continuare a reinventarsi

From his early passion for technology, through the founding of two high-tech startups, to his work at Apple, Eduardo Serra has gained deep experience in one of the most advanced creative environments in the world, contributing to the development of products like Siri, which are able to enter the daily lives of millions of people. In Cupertino, he discovered a radical discipline: every detail matters, ideas are relentlessly tested, and quality is uncompromising.Then came his big leap: leaving a global giant to return to what he loves, and building from scratch. Here, in his third startup, his conviction took hold: true innovation stems from a constant dialogue between what we imagine and what actually works. In this world, certainties disappear, and every decision takes on weight. Serra creates and leads new technology companies, addressing what is often overlooked in success stories: long nights without answers, decision-making paralysis, convincing investors, building teams, and understanding markets. In this biographySubjectivity, it tells with clarity and irony the journey of a curious and stubborn mind: a mind that stumbles, then corrects its course, and begins again with greater awareness. Because mistakes and deviations are not failures, but necessary steps towards unexpected possibilities and solutions.