In the Company of Nature: Regenerating Business, Community and the Living World” by Frida Gormley blends biography and practical manifesto, as it tells the story of the rise of the famous British design house “House of Hackney” and its radical transformation from a mere commercial company in search of visual beauty inspired by nature, to a world leader in the concept of “rewilding business” (Rewilding business). The writer starts from the central idea thatTraditional sustainability, which merely reduces damage, is no longer enough. Rather, companies must transform into active regenerative forces that contribute to reviving ecosystems and surrounding communities instead of depleting them.The text takes the reader on a journey that begins with the founding, driven by Gormley and her husband's desire to create home decor pieces that combined appeal, responsible craftsmanship, and a love of nature. However, the real turning point in the path of the company and the book began when the two founders realized that nature is not just a source of aesthetic inspiration for the artist, but rather a strategic partner and a living teacher. This realization led the company step by step to completely restructure its business model; Becoming the second company in the world to grant “Mother Nature” and “future generations” a seatWe are officially registered on our Board of Directors, ensuring that our natural world has a real, influential and voting voice when making any investment or production decision.
The book, in an inspiring and honest narrative style, delves into the details of this transformative experience, reviewing how to create new environmentally friendly raw materials, and reformulate the relationship with suppliers and local craftsmen to protect historical handicrafts. The text also explains the mechanisms for redefining the concept of profits, so that they are not measured by pure financial success, but rather by the extent of their benefitFor society and the planet. Through the pages of her book, the author confirms that small and medium-sized enterprises (SMEs), which represent the vast majority of business sectors around the world, possess a tremendous and untapped ability to lead cultural, political, and economic change, making it an inspiring guide and a future vision that calls on readers, leaders, and creators to rebuild a true love relationship with life.
