La società dei golden retriever Il potere invisibile e la manipolazione di massa

How do you “train” the population? Giorgio Bianchi offers an interesting and timely analogy, arguing that today's society increasingly resembles a kennel of golden retrievers, composed of docile and submissive individuals unable to plan their own lives.By analyzing geopolitical dynamics and current conflict scenarios, the author identifies today's battlefield as more mental than territorial: it is a "cognitive war", a sophisticated system of manipulation of perception, controlled by a "hidden force" capable of shaping opinions, tastes and beliefs.The book reconstructs the evolution of instruments of influence, from the classic propaganda of Edward Bernays – one of the pioneers of media manipulation in history – through cinemas and mass media as “factories of meaning and imagination”, to the militarized nature of social media platforms and the rise of artificial intelligence. A system of collective surveillance and control eventually crystallizes, culminating in the model of smart cities as “agrarian communities.”A fascinating article that invites readers to question who pulls the strings of power today, and whether it is still possible to escape their grasp.