The Global PR Revolution

##### “An excellent guide.” —Paul Holmes, _The Holmes Report_

PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In _The Global PR Revolution_, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:

• The New Rules of Social Media
• How to Speak the Language of PR
• Modern PR Skills and Tools
• How to Measure Impact
• The Effect of Total Transparency on Businesses
• International Perspectives on the Media
• The Future of the Industry

Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.