What if the key to achieving what you want in life lies not in doing more, but in understanding how successful people think?
The Persuasion Game explains how successful people consistently achieve better results in business, interpersonal relationships, negotiations, leadership, and everyday interactions.Drawing on research in neuroscience, psychology, and other disciplines, Ganbari and Armstrong reveal how successful people use their “new brains” to communicate more effectively, persuade more ethically, and ultimately achieve better results in every area of their lives.
Armstrong and Ganbari make the argument that all personal situations are compelling, yet most people try to persuade others without understanding what works and what doesn't.When we understand the hidden processes that occur in our brains, persuasion ceases to be mere guesswork, and instead becomes a skill that anyone can apply with precision and skill.
With easy-to-read explanations and practical techniques, The Persuasion Game shows you how to:
