Transformation Principles

Capitalism has long focused on generating profits, believing that positive impact should be left to non-profits and governments. But in the 2020s, positive impact and exceptional returns are inextricably tied. And this new reality needs a new set of principles—_transformation principles_— to guide decision-making for investors, company-builders and anyone navigating a career as they venture beyond. General Catalyst CEO Hemant Taneja has developed these principles throughout his life, and they have helped General Catalyst—with $30 billion in assets—fund, found and nurture some of the most exciting companies of the past two decades, while having a powerful positive impact on society. In _The Transformation Principles_, Taneja explains in detail the nine principles behind his firm’s outsized success in investing and industry transformation. The principles will help readers:

• Understand the critical importance of a company’s soul.
• Navigate through the inevitable twists and turns when creating a new future for us.
• See through trends that don’t matter and focus on what truly matters for enduring success.
• Help build companies that solve society’s hardest problems, making capitalism a force for good.
• Lean into their better angels, confident that leading with curiosity and generosity results in extraordinary success.