Goldegg Verlag

A European Publishing House with a Distinctive Vision

In a European publishing landscape dominated by established houses with traditional orientations, Goldegg Verlag stands out as a different model, striving to combine profound knowledge with a bold, contemporary approach. Operating between Berlin and Vienna, this publishing house has, since its inception, carved out a distinctive niche for itself in the German and European book market, particularly in the non-fiction sector.

The House’s Origins: From Vienna to the German Landscape

Goldegg Verlag was founded in 2002 by publisher Elmar Weixlbaumer in Vienna, Austria, taking its name from Goldeggasse Street, where it was first established.

Since then, the publishing house has not remained confined to the local sphere, but has gradually expanded, opening a second office in Berlin, becoming a dual German-Austrian publishing house that caters to a broad market spanning Germany, Austria, and Switzerland.

The editorial program is currently managed by Verena Minoggio-Weixlbaumer, who has played a pivotal role in developing the publishing house’s identity and expanding its reach.

Publishing Philosophy: “Read Mindfully… Live Mindfully”

The publishing house’s striking motto is “Bewusst leben – bewusst lesen,” meaning “Live Mindfully… and Read Mindfully.” This motto reflects its philosophy of offering thought-provoking books that encourage readers to reconsider contemporary issues.

The publishing house doesn’t simply publish traditional knowledge; it strives to:

Capture new intellectual trends
Examine controversial topics from diverse perspectives
Transform academic knowledge into accessible and engaging content

This approach has positioned it more as an “intellectual platform” than a traditional publishing house.

Publishing Areas: Between Politics and the Human Self

Goldegg Verlag focuses on non-fiction books, with a clear diversity of topics, most notably:

Politics and Society
Economics and Entrepreneurship
Self-Development and Mental Health
Human Relationships and Identity
Spirituality and Lifestyles

Its programs are divided into specialized series such as:

Goldegg Business: for management and leadership books
Goldegg Leben: for health and daily life
Goldegg Gesellschaft: for current social issues

This diversity allows the publishing house to address a wide audience, from the general reader to the specialist.

Media Presence and International Reach

The publishing house has successfully placed several of its titles on bestseller lists in German-speaking markets, and some of its works have been translated into multiple languages ​​in Europe, Asia, and North America.

This is based on:

A strong distribution network with over 4,000 points of sale
Collaborations with major bookstores and chains
An active media presence through press and cultural events
Corporate Publishing: When Companies Become Authors

A notable aspect of the publishing house’s experience is its focus on corporate publishing, where it produces books for companies and institutions, used as knowledge marketing tools or to document expertise.

This activity reflects a shift in the concept of the book from a mere cultural product to a strategic tool for building corporate image and transferring knowledge.

Training Footprint: Creating New Publishers

Goldegg Verlag’s activities are not limited to publishing; they extend to training through “Goldegg Training,” an academy that offers educational programs for writers and those working in the media and publishing sector.

This initiative has contributed to supporting the emergence of a new generation of authors and publishers, thus strengthening the publishing house’s role as a comprehensive cultural player.

Neva: A Female Voice Within the House

The publishing house launched a sub-brand called Neva, focusing on books aimed at women, particularly in the areas of self-development, relationships, and identity, written in a style that resonates with young female readers.

This approach reflects a growing awareness of the importance of tailoring content to specific readership groups.

In Conclusion

Goldegg Verlag represents a model of a modern European publishing house that does not merely produce books, but strives to shape public discourse on issues of society and humanity. Between Berlin and Vienna, the house continues to solidify its presence through a blend of intellectual boldness, editorial professionalism, and openness to contemporary cultural shifts.