You’ve Got 8 Seconds

Book Title YOU’VE GOT 8 SECONDS
Author Name Paul Hellman
Publishing house AMACOM 
Country – city USA
Date of issue 2017
Number of pages 194

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Description

You made a great point – but did anybody hear it? Every day at work, people do three things: talk, listen, and pretend to listen. That’s not surprising-the average attention span has dropped to 8 seconds. To get heard, says high-stakes communications expert Paul Hellman, you need to focus your message, be slightly different, and deliver with finesse. Through fast, fun, actionable tips, You’ve Got 8 Seconds explains what works and what doesn’t, what’s forgettable and what sticks.

With stories, scripts, and examples of good and bad messages, the book reveals three main strategies: FOCUS: Design a strong message-then say it in seconds. VARIETY: Make routine information come alive.

PRESENCE: Convey confidence and command attention. You’ll discover practical techniques, including the Fast-Focus Method(TM) that the author uses with leadership teams; how to stand out in the first seconds of a presentation; and 10 actions that spell executive presence.

Whether pitching a project, giving a speech, selling a product, or just writing your next email, with You’ve Got 8 Seconds you’ll get heard, get remembered, and get results.

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