By Dar Sarai for Culture and Arts, the book “Capitalism, Commodity, and Pleasure: A Critique of Pure Surplus” by the philosopher Todd Megawin was published, translated by Tariq Othman.
The book deconstructs capitalism's promise of pure abundance and pleasure, revealing what this promise hides in terms of the sacrifices borne by others. Through the analysis of the commodity, the author shows that seeking to conceal this relationship feeds the psychological dominance of capitalism. He bases his approach on philosophy and psychoanalysis, benefiting from the ideas of Hegel, Kant, Marx, Freud, and Lacan. He occupies two megaphonesHe is a professor of film studies at the University of Vermont, and has written books on capitalism and politics.
