The Alternative for Germany (AfD) party is Germany’s first digital propaganda party. Over the years, it has built a sophisticated media apparatus. It has long since broken down the walls of its closed media bubble to establish itself in the mainstream of society. Its goal: cultural hegemony and political power.
Communications expert Johannes Helge analyzes and explains the far-right party’s “propaganda 4.0.” He shows how the party relies not only on digital media but also on direct contact with people at the local level, and what democratic forces can do about it. Winfried Kretschmann says:
“The book delves into the details of everyday reality, revealing the AfD’s strategy with precision and clarity.”
