English 
Description
This post is also available in:
العربية (Arabic)
Kotler On Marketing
Kotler On Marketing has been translated by JARIR BOOKSTORE
Since 1969, Philip Kotler’s marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets.
In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing.
In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers.
For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field.
The secret of Kotler’s success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences.
Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.
Dr. Philip Kotler
Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University.
He is the author of over 60 marketing books, including Marketing Management, Principles of Marketing, Kotler on Marketing, Marketing Insights from A to Z, Marketing 4.0, Marketing Places, Marketing of Nations, Chaotics, Market Your Way to Growth, Winning Global Markets, Strategic Marketing for Health Care Organizations, Social Marketing, Up and Out of Poverty, and Winning at Innovation.
Kotler describes strategic marketing as serving as “the link between society’s needs and its pattern of industrial response.
For more books, click here
This post is also available in:
العربية (Arabic)
