The Dip

Book Title The Dip
Author Name Seth Godin
Publishing house Portfolio
Country – city England
Date of issue 2007
Number of pages 96

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The Dip

Translated by Jarir bookstore

In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters.

Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip.

Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all.

A temporary setback that will get better if you keep pushing.

But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart.

Winners seek out the Dip.

They realize that the bigger the barrier, the bigger the reward for getting past it.

If you can beat to be the best, you’ll earn profits, glory, and long-term security.

Whether you’re an intern or a CEO, this fun little book will help you figure out, that’s worthy of your time, effort, and talents.

The old saying is wrong—winners do quit, and quitters do win.

The Dip

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