Think Out of the Box

Description

This book has been translated into Jarir Bookstore

Think creatively, unimpeded by orthodox or conventional constraints.

‘Think outside the box’ originated in the USA in the late 1960s/early 1970s.

It has become something of a cliche, especially in the business world, where ‘thinking outside the box’ has become so hackeyed as to be rather meaningless.

Various authors from the world of management consultancy claim to have introduced the phrase.

The earliest citation that I have found comes from the weekly magazine of the US aviation industry – Aviation Week & Space Technology, July 1975:

“We must step back and see if the solutions to our problems lie outside the box.”

In today’s fast-changing global marketplace, organizations must adapt to new, sometimes contradictory, demands from customers, competitors, employees, and shareholders.

Think Out of the Box offers a treasure chest of operational creativity–the same creative solutions which major corporations have used for three decades.

The ‘box’, with its implication of rigidity and squareness, symbolises constrained and unimaginative thinking.

This is in contrast to the open and unrestricted ‘out of the box‘ or ‘blue-sky’ thinking.

This latter phrase dates from a little earlier, for example, this piece from the Iowa newspaper the Oelwein Daily Register, April 1945:

“Real thinking. Speculation. Pushing out in the blue. Finding out [the facts] was what put me onto the theory of blue-sky thinking.”

Think Out of the Box

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