Artificial intelligence technology has been evolving rapidly, from automation to generative tools to autonomous agents. Business leaders are increasingly excited about the possibilities of artificial intelligence, but at the same time they are concerned about the risks.
At a time when AI can radically increase productivity and create a public relations nightmare, where can professionals turn for practical advice that transcends the media hype?Managing the Machine is a practical guide to integrating AI into business effectively and responsibly, in business areas ranging from sales to corporate strategy to human resources.
Paula Goldman, chief ethical and humane use officer at Salesforce, explains how to get the best out of AI and teamwork, with examples from leading companies like Walmart, SharkNinja, and Nike.Goldman provides clear guidance for determining which tasks can be safely delegated to AI, and which humans should take the lead, for example, by clarifying when customers welcome AI, and when they see it as inappropriate. Goldman also outlines the controls needed to prevent AI — or the humans who use it — from going off track.As humans increasingly work alongside artificial intelligence, Managing the Machine provides a roadmap for organizations to confidently take their next steps, putting humans at the heart of the transformation process.
